Our contribution:

• Workshop series on brand and storytelling with the C-Level
• Alignment with the C-level and marketing team
• Redefinition of positioning, brand essence, mission, guiding principles and values
• Derived from the new brand strategy: Realisation of a visual identity that stands out from the competition
• Operationalisation, controlling, project management, stakeholder alignment

Buy now, pay later for B2B. A simple idea, needs a simple identity and at the same time room for Billie's people-centred and friendly culture.

"Good design is as little design as possible":
Black, white, bold typography and a unique touch of colour derived from the company's pioneering culture.

Client
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"Fast, efficient and pragmatic: for us as a startup, superspring was the perfect partner to develop our brand in record time."

Helena PabstVP Brand & Marketing Billie